6 facts about a mobile that every marketer should know Mobile

1. Mobile – not only media of MillennialsScreenHunter_45 Jul. 08 19.59

  • Mobile-only internet usage is becoming more prevalent, driven largely by Millennials
  • Meanwhile, the 55-years-and older consumer segment is actually the fastest growing faction of mobile users
Source: comScore – http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/2015-US-Digital-Future-in-Focus

2. Media consumption on mobile devices is on the riseScreenHunter_46 Jul. 08 19.59

  • Mobile devices now account for over half of all TV and radio programme requests on BBC iPlayer
Source: BBC – http://downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-mar15.pdf

3. Time spent on: desktop vs mobile

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  • People spent more time on mobile than desktop
Source: comScore – http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/2015-US-Digital-Future-in-Focus

4. Time spent on: TV vs mobile

ScreenHunter_47 Jul. 08 20.00

  • People spent more time on mobile than TV
  • Mobile is not anymore only second screen, it is becoming the first screen
Source: Business Insider – http://uk.businessinsider.com/chart-of-the-day-americans-spend-more-time-using-mobile-devices-than-tv-2014-11

5. Use of Facebook

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  • Mobile-only users are 38% of FB MAUs (Monthly Active Users)
  • It looks like some time this year they’ll pass half of the base

6. Marketing investments on mobile

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  • Mobile is growing faster than all other digital advertising formats in the US
  • Brand Advertisers have begun to invest on mobile, especially in the last year
  • Facebook’s mobile ad revenue is already over 70% of total ad revenue

Q1, ’15: 73%
Q4 ’14: 69%
Q4 ’13: 43%
Q4 ’12: 23%

Source: Business Insider – http://www.businessinsider.my/facebooks-mobile-ad-business-is-three-quarters-of-total-revenue-2015-4

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