
In theory, optimisation is pretty simple: you maximise or minimise a specific value. For example, marketers could try to maximise conversion rates or minimise the cost per ad impression. Optimising the performance of one type of...
Read More
In theory, optimisation is pretty simple: you maximise or minimise a specific value. For example, marketers could try to maximise conversion rates or minimise the cost per ad impression. Optimising the performance of one type of...
Read More
In recent years, A/B testing has become one of the most important skills and tools for digital marketers. In A/B testing, a marketer is testing which of two versions performs better on a selected key performance...
Read More