General / 29 Apr 2012
6 Quotes to Inspire Your Marketing Efforts
When I read, I like to collect quotes, tips, and other interesting snippets that could be important and useful to me, but since they have been only in my notebook, I don’t re-read them very often….
General / 21 Jul 2012
Everything Marketers Need to Know about QR Codes
What are QR codes? Quick response (QR) codes are two-dimensional bar codes that can be read by specialised apps on smartphones and tablets or by separate code readers. QR codes are square pixel maps, that can…
General / 20 Dec 2012
Will Data Change the Lives of Marketers?
You may have heard the saying, “If you can’t measure it, you can’t manage it.” Regardless of whether this is true, marketing has long required measurability and profitability. Finland especially would like to increase the role…
General / 11 Jan 2014
Niche Is Dead? Long Live Blockbusters
People expect that the Internet and digitalization provide equal opportunities for each company to succeed. It’s a nice idea, but in practice the impact of the Internet and digitalization has been the opposite. Today, revenues and…
General / 18 Jan 2014
Beyoncé’s release of new album, and the importance of digital distribution channels
Various digital distributors and aggregates have already become very important, and this importance is likely to increase in the future. If you want your company to grow, you must have a very good relationship with your…
General / 10 Feb 2014
Growth Hacking: What Is It?
In recent years, the so-called growth hacking and growth hackers movements have increased in popularity, mainly because of the start-up boom. However, many people don’t know what growth hacking is. As with many other marketing trends,…
General For several years, I have spoken about the advertising opportunities on Facebook and Google (using AdWords). After all, these opportunities are excellent and efficient. Both companies have good targeting options, and most importantly, the ads do...
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Mobile The year 2016 is behind us and it’s time look at mobile marketing trends for 2017. These are trends that have already been observed in 2016, but will become even bigger in 2017. Augmented reality will...
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Mobile / Yleinen About a year ago, 360 videos arrived with a big buzz on Facebook and YouTube. Many people were expecting that 360 videos would be the next big thing in marketing and in the entertainment industry. However,...
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General / Mobile It was February 11, 2011. In Finland, February was record-breaking cold, and people were saying that it was a winter like that of old times. That it was. At the same time, it was warm in...
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Marketing / Mobile Companies have happily found mobile marketing in Finland. Several companies have come to the conclusion that the best way to take advantage of mobile opportunities is to create their own mobile applications. With mobile apps, companies...
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Mobile From a mobile marketing point of view, Finland is interesting country. Finns have been a world pioneer in the introduction of mobile phones (thanks to Nokia), and we have many of the world’s leading mobile game...
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