General For several years, I have spoken about the advertising opportunities on Facebook and Google (using AdWords). After all, these opportunities are excellent and efficient. Both companies have good targeting options, and most importantly, the ads do...
Read More
Mobile The year 2016 is behind us and it’s time look at mobile marketing trends for 2017. These are trends that have already been observed in 2016, but will become even bigger in 2017. Augmented reality will...
Read More
Mobile / Yleinen About a year ago, 360 videos arrived with a big buzz on Facebook and YouTube. Many people were expecting that 360 videos would be the next big thing in marketing and in the entertainment industry. However,...
Read More
General / Mobile It was February 11, 2011. In Finland, February was record-breaking cold, and people were saying that it was a winter like that of old times. That it was. At the same time, it was warm in...
Read More
Marketing / Mobile Companies have happily found mobile marketing in Finland. Several companies have come to the conclusion that the best way to take advantage of mobile opportunities is to create their own mobile applications. With mobile apps, companies...
Read More
Mobile From a mobile marketing point of view, Finland is interesting country. Finns have been a world pioneer in the introduction of mobile phones (thanks to Nokia), and we have many of the world’s leading mobile game...
Read More
Marketing Content marketing has been one of the biggest trends in marketing in recent years. Contrary to what many might wish, it is a big change and it isn’t going away any time soon. The name ‘content...
Read More
General Because of global competition and digitalization, every person and every company has almost the same chance of success. The differences arise from how effectively the most important resources are used. And we don’t mean money, oil...
Read More
Mobile Using smartphones has become so commonplace that we often do not pay attention to how frequently we use them and how much time we spend on them. A Nottingham Trent University study found that people spend almost...
Read More
General / Mobile Mobile is one of the biggest trends of this decade. It has also been one of the main topics in many marketing conferences; yet despite this, many marketing people still do not realize how big a...
Read More