Tag: digital marketing


The status of mobile marketing in Finland Mobile

From a mobile marketing point of view, Finland is interesting country. Finns have been a world pioneer in the introduction of mobile phones (thanks to Nokia), and we have many of the world’s leading mobile game...

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Growth Hacking: What Is It? General

In recent years, the so-called growth hacking and growth hackers movements have increased in popularity, mainly because of the start-up boom. However, many people don’t know what growth hacking is. As with many other marketing trends,...

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Niche Is Dead? Long Live Blockbusters General

People expect that the Internet and digitalization provide equal opportunities for each company to succeed. It’s a nice idea, but in practice the impact of the Internet and digitalization has been the opposite. Today, revenues and...

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Will Data Change the Lives of Marketers? General

You may have heard the saying, “If you can’t measure it, you can’t manage it.” Regardless of whether this is true, marketing has long required measurability and profitability. Finland especially would like to increase the role...

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