Mobile From a mobile marketing point of view, Finland is interesting country. Finns have been a world pioneer in the introduction of mobile phones (thanks to Nokia), and we have many of the world’s leading mobile game...
Read More
Tag: digital marketing
Mobile 
Analytic In theory, optimisation is pretty simple: you maximise or minimise a specific value. For example, marketers could try to maximise conversion rates or minimise the cost per ad impression. Optimising the performance of one type of...
Read More
General One of my favorite quotes is by John Maynard Keynes: “If the facts change, I change my mind. What do you do, sir?” One of the most important things in digital marketing is flexibility: when the...
Read More
Mobile 1. Mobile – not only media of Millennials Mobile-only internet usage is becoming more prevalent, driven largely by Millennials Meanwhile, the 55-years-and older consumer segment is actually the fastest growing faction of mobile users Source: comScore...
Read More
General The relationship between branding and performance marketing has, in my opinion, caused surprisingly little discussion. This might have something to do with the hype surrounding the Internet and social media in recent years. Nevertheless, the topic...
Read More
Analytic In recent years, A/B testing has become one of the most important skills and tools for digital marketers. In A/B testing, a marketer is testing which of two versions performs better on a selected key performance...
Read More
General In recent years, the so-called growth hacking and growth hackers movements have increased in popularity, mainly because of the start-up boom. However, many people don’t know what growth hacking is. As with many other marketing trends,...
Read More
General People expect that the Internet and digitalization provide equal opportunities for each company to succeed. It’s a nice idea, but in practice the impact of the Internet and digitalization has been the opposite. Today, revenues and...
Read More
General You may have heard the saying, “If you can’t measure it, you can’t manage it.” Regardless of whether this is true, marketing has long required measurability and profitability. Finland especially would like to increase the role...
Read More
General What are QR codes? Quick response (QR) codes are two-dimensional bar codes that can be read by specialised apps on smartphones and tablets or by separate code readers. QR codes are square pixel maps, that can...
Read More