General / 29 Apr 2012
6 Quotes to Inspire Your Marketing Efforts
When I read, I like to collect quotes, tips, and other interesting snippets that could be important and useful to me, but since they have been only in my notebook, I don’t re-read them very often….
General / 21 Jul 2012
Everything Marketers Need to Know about QR Codes
What are QR codes? Quick response (QR) codes are two-dimensional bar codes that can be read by specialised apps on smartphones and tablets or by separate code readers. QR codes are square pixel maps, that can…
General / 20 Dec 2012
Will Data Change the Lives of Marketers?
You may have heard the saying, “If you can’t measure it, you can’t manage it.” Regardless of whether this is true, marketing has long required measurability and profitability. Finland especially would like to increase the role…
General / 11 Jan 2014
Niche Is Dead? Long Live Blockbusters
People expect that the Internet and digitalization provide equal opportunities for each company to succeed. It’s a nice idea, but in practice the impact of the Internet and digitalization has been the opposite. Today, revenues and…
General / 18 Jan 2014
Beyoncé’s release of new album, and the importance of digital distribution channels
Various digital distributors and aggregates have already become very important, and this importance is likely to increase in the future. If you want your company to grow, you must have a very good relationship with your…
General / 10 Feb 2014
Growth Hacking: What Is It?
In recent years, the so-called growth hacking and growth hackers movements have increased in popularity, mainly because of the start-up boom. However, many people don’t know what growth hacking is. As with many other marketing trends,…
Mobile 1. Mobile – not only media of Millennials Mobile-only internet usage is becoming more prevalent, driven largely by Millennials Meanwhile, the 55-years-and older consumer segment is actually the fastest growing faction of mobile users Source: comScore...
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General The relationship between branding and performance marketing has, in my opinion, caused surprisingly little discussion. This might have something to do with the hype surrounding the Internet and social media in recent years. Nevertheless, the topic...
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Analytic In recent years, A/B testing has become one of the most important skills and tools for digital marketers. In A/B testing, a marketer is testing which of two versions performs better on a selected key performance...
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General In recent years, the so-called growth hacking and growth hackers movements have increased in popularity, mainly because of the start-up boom. However, many people don’t know what growth hacking is. As with many other marketing trends,...
Read More
General Various digital distributors and aggregates have already become very important, and this importance is likely to increase in the future. If you want your company to grow, you must have a very good relationship with your...
Read More
General People expect that the Internet and digitalization provide equal opportunities for each company to succeed. It’s a nice idea, but in practice the impact of the Internet and digitalization has been the opposite. Today, revenues and...
Read More
