Analytic In theory, optimisation is pretty simple: you maximise or minimise a specific value. For example, marketers could try to maximise conversion rates or minimise the cost per ad impression. Optimising the performance of one type of...
Read More
General The relationship between branding and performance marketing has, in my opinion, caused surprisingly little discussion. This might have something to do with the hype surrounding the Internet and social media in recent years. Nevertheless, the topic...
Read More