General / 29 Apr 2012
6 Quotes to Inspire Your Marketing Efforts
When I read, I like to collect quotes, tips, and other interesting snippets that could be important and useful to me, but since they have been only in my notebook, I don’t re-read them very often….
General / 21 Jul 2012
Everything Marketers Need to Know about QR Codes
What are QR codes? Quick response (QR) codes are two-dimensional bar codes that can be read by specialised apps on smartphones and tablets or by separate code readers. QR codes are square pixel maps, that can…
General / 20 Dec 2012
Will Data Change the Lives of Marketers?
You may have heard the saying, “If you can’t measure it, you can’t manage it.” Regardless of whether this is true, marketing has long required measurability and profitability. Finland especially would like to increase the role…
General / 11 Jan 2014
Niche Is Dead? Long Live Blockbusters
People expect that the Internet and digitalization provide equal opportunities for each company to succeed. It’s a nice idea, but in practice the impact of the Internet and digitalization has been the opposite. Today, revenues and…
General / 18 Jan 2014
Beyoncé’s release of new album, and the importance of digital distribution channels
Various digital distributors and aggregates have already become very important, and this importance is likely to increase in the future. If you want your company to grow, you must have a very good relationship with your…
General / 10 Feb 2014
Growth Hacking: What Is It?
In recent years, the so-called growth hacking and growth hackers movements have increased in popularity, mainly because of the start-up boom. However, many people don’t know what growth hacking is. As with many other marketing trends,…
Marketing Content marketing has been one of the biggest trends in marketing in recent years. Contrary to what many might wish, it is a big change and it isn’t going away any time soon. The name ‘content...
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General Because of global competition and digitalization, every person and every company has almost the same chance of success. The differences arise from how effectively the most important resources are used. And we don’t mean money, oil...
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Mobile Using smartphones has become so commonplace that we often do not pay attention to how frequently we use them and how much time we spend on them. A Nottingham Trent University study found that people spend almost...
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General / Mobile Mobile is one of the biggest trends of this decade. It has also been one of the main topics in many marketing conferences; yet despite this, many marketing people still do not realize how big a...
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Analytic In theory, optimisation is pretty simple: you maximise or minimise a specific value. For example, marketers could try to maximise conversion rates or minimise the cost per ad impression. Optimising the performance of one type of...
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General One of my favorite quotes is by John Maynard Keynes: “If the facts change, I change my mind. What do you do, sir?” One of the most important things in digital marketing is flexibility: when the...
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